3 min read
When I started Vercel, my vision was simple: make building for the web more accessible and more powerful. That belief has fueled Vercel’s growth, empowering developers to bring their biggest ideas to life.
Today, we’re welcoming Jeanne DeWitt Grosser, former Chief Business Officer at Stripe, as Vercel’s Chief Operating Officer to help further this mission. Vercel is building the foundation to power the next billion developers. Achieving this vision requires strong leadership and operational excellence. As COO, Jeanne will lead our go-to-market function.
A leader who ships
Vercel holds a high bar—not just for what we build, but for how we work together. We roll up our sleeves and operate on what I like to call "recursive founder mode," moving fast and pushing boundaries. Jeanne embodies this approach.
Jeanne knows how to scale developer-first companies. At Stripe, she helped grow revenue from $100M to billions, pioneered usage-based go-to-market strategies, and built key partnerships. Before that, she shaped Google Workspace’s growth model before product-led growth was widely recognized.
To introduce Jeanne, I sat down with her for a conversation about her experience, leadership philosophy, and what’s ahead for Vercel.
You’ve had an incredible career at companies like Stripe and Google. What drew you to Vercel?
Jeanne: I’m all about making big bets. When I think about the most exciting moments in my career, they’ve always been at companies that are changing how people build. That’s exactly what Vercel is doing for AI and the web.
As an advisor to Vercel over the past 18 months, I’ve seen the team's talent and ambition firsthand. There’s an energy here—a belief that the future of the open web can be improved, and developers should have the best tools to build it. That’s what drew me in.
You’ve helped shape go-to-market strategies at some of the world’s most influential companies. How do you see Vercel’s strategy evolving?
Jeanne: Vercel has a deeply loved product. The challenge is scaling in a way that serves indie developers to the world's largest enterprises, without losing what makes Vercel special.
The playbook for go-to-market strategies in today’s AI-driven, consumption-based businesses is still being written. I’m focused on pushing those boundaries, starting with Vercel’s platform as "customer zero" for products like v0, which is changing how developer-adjacent teams build for the web.
AI has transformed how developers build. Where does Vercel fit with the future of development?
Jeanne: Vercel is redefining how developers build with AI, by making AI more accessible and building a platform to meet the demands of modern web applications. Most companies focus on one or the other. Vercel does both, which unlocks new possibilities.
Great companies don't just follow industry shifts, they shape them. That’s exactly what Vercel is doing with AI.
What excites you most about this next chapter?
Jeanne: The team. Vercel is filled with people who are wildly ambitious, intensely customer-focused, and truly care about making the web better.
Scaling a company is not just about operational rigor. It’s about ensuring the culture, energy, and standards stay just as high as they were in the early days. I’m excited to help Vercel grow while staying true to what makes it great.
Looking ahead
From v0, the AI SDK, to Next.js, we’re building tools that power the next generation of AI-driven applications while staying committed to our open source roots. Jeanne’s leadership will strengthen our foundation, ensuring anyone—from solo creators to the world’s largest enterprises—can just ship things.