The Frontend Cloud is designed for developers and teams that care deeply about user experiences. Whether you're serving billions of users or building your first project, the Frontend Cloud helps you remove friction from the development and delivery process. This allows you to focus on building your product instead of managing and configuring the infrastructure required to make it work.

Last October we introduced v0—a generative user interface system powered by natural language and AI. Users generated over four million designs, creating everything from sophisticated dashboards to polished marketing pages. Now, v0 is like having an expert programmer sitting next to you. It's an assistant that specializes in web technologies and frameworks to help you generate functional code and UI from best practices, migrate or debug existing code, or learn to code for the first time. Starting today, v0 is available to teams of all sizes, with plans designed to help you collaborate and scale securely. v0 Team and v0 Enterprise plans offer security features like SSO and, for Enterprise, the ability to opt out of data training, while helping you share and reuse knowledge and generations across your whole team.

Last year, we added storage solutions to our platform, introducing our first-party Blob and Edge Config, as well as partner solutions like Postgres by Neon and KV by Upstash. We heard your feedback—you want more providers and different types of integrations. Today, we’re launching the first version of the Vercel Marketplace. It supports storage solutions from Supabase, Redis, and EdgeDB, at the same price as going direct. These integrations come with features like integrated billing, direct connections to provider consoles, and more.

Vercel Ship 2024 was all about the power of the frontend cloud, highlighting the integrations, ecosystem, and teams building the web's best products.

Vercel’s Frontend Cloud is all about giving you and your team the tools to prioritize the user experience—so you can focus on what makes your product great and quickly iterate together with your team.

In any given week, Vercel blocks around 1 billion suspicious TCP connections, with some days seeing upwards of 7 billion malicious requests. The Vercel Firewall has been silently mitigating DDoS and Layer 3/4 attacks, but it's been operating as a black box with limited transparency.

Feature flags help teams to release with confidence, safely roll out changes, and test efficiently, improving collaboration and accelerating development cycles. If you use tools like LaunchDarkly, Statsig, Split, or Optimizely to create feature flags, we're making integrating them into your Vercel workflows as easy as possible.

Based on your feedback, we're updating how we measure and charge for usage of our infrastructure products.

Using feature flags to quickly enable and disable product features is more than just a development technique; it's a philosophy that drives innovation and ensures that only the best, most performant features reach your users. However, when working on a new feature you need to leave your current browser tab, sign into your flag provider, switch the flag to the value you need for development—all while coordinating and communicating this change with teammates. This adds a lot of overhead and disrupts your work. Today, we’re making that workflow easier by adding the ability for team members to override your application’s feature flags right from the Vercel Toolbar. You can manage flags set in any provider including LaunchDarkly, Optimizely, Statsig, Hypertune, or Split—and additionally you can integrate any other provider or even your own custom flag setup. By creating overrides for your flags from the toolbar, you can stay in the flow and improve your iteration speed.

Today, we’re launching nine new AI integrations for Vercel from leading AI companies. We’ve also created a new model playground where you can try dozens of models instantly to generate text, images, audio, and more right in your dashboard.

Inefficient developer workflows. Poor user experience. Sluggish site performance. These are common woes that customers come to Vercel to alleviate. They result in costs that affect your team’s day-to-day workflow and impact your organization’s bottom line. But stakeholders still want to know the answer to a simple question: What will the quantifiable ROI on Vercel be?

Recently the Vercel Team had the pleasure of sponsoring AWS re:Invent 2023. This year we attended as an official part of the AWS Marketplace, which makes it possible to onboard and build on Vercel in just a few clicks. While at re:Invent, I was able to share my thoughts on The Frontend Cloud, Generative UI, and the keys to a highly iterative team. Here’s a look at my talk.